A Challenge for You – Don’t Save it for a Rainy Day!Charity Gibson
Charity here, coming at you from sunny Phoenix, Arizona. Here in the desert we are having a week full of record breaking days heat-wise. Yesterday the thermometer in my car registered at 123 degrees! Add to that, it’s supposedly monsoon yet there is not a cloud in sight. With these factors in mind, one might find it laughable that Peerless brought me of all people on to help them grow their umbrella business. After all, what in the world do I know about rain?
Contrary to what you might think, we actually do get our fair share of precipitation out West, but I’m not here to talk to you about using umbrellas on rainy days. When I’m out driving, there are actually people out walking around in this heat. While some don’t have umbrellas, although I am guessing they wish they did, many do! What I am here to tell you is that in two months of passing these very wise people toting around their own shade, there is one thing I have yet to see on any of these umbrellas. Branding!
Every time I see an umbrella without a logo, I not only see a blank, boring umbrella – I see a missed opportunity! That umbrella that I, along with hundreds of other passers by, am seeing, could be covered with you our your client’s logo, sharing their brand message with it.
When you take a moment to consider the facts, umbrellas have the ability to make your job really easy. How? Umbrellas offer a massive imprint area. In fact, these imprint areas are some of the largest of any products industry-wide. In addition, umbrellas are ultra-portable, making them true walking billboards. Plus, according to industry research, umbrellas are kept longer than almost any other branded product. When you are teaching your clients about cost per impression and trying to sell value, the amount of time a product will spend in the recipient’s hands is crucial. Don’t save umbrellas rainy day. Umbrellas can be used year round, in every season, and by people of all ages, so it stands to reason that they are the perfect product for your client’s next promotion – even if the sun is shining and there isn’t a rain cloud for miles!
So what’s next? I’m sending you on a mission!
Your challenge for the next week is to pay attention to people out walking. Is it sunny or raining? Are the people you seeing carrying an umbrella? If not, how much would having an umbrella improve their journey? If they do have an umbrella, is there a logo on it? My guess is you’ll soon find out that you’ve got some calls to make to clients whose brands deserve to be seen in sunshine and in rain! Better yet, connect with us for information on our self promotion options. That way when you see someone out walking on a hot day without any portable shade, you can give them your story to tell!