Cookie Statement / Manage Preferences

Last updated: 2026. Applies to visitors to peerlessumbrella.com.

1. Introduction

Our website, peerlessumbrella.com, uses cookies and similar tracking technologies (referred to collectively as “cookies” below) to operate the site, understand how it’s used, and — only with your permission — support advertising. Some of these cookies are placed by us; others are placed by third-party services we’ve engaged.

Nothing outside of what’s strictly necessary to run the site loads until you make a choice in the consent banner. If you click “Accept,” you’re directing us to also share information about your visit with third parties, including social media, advertising, and analytics companies. If you click “Reject,” those non-essential technologies stay off.

You can change your choice at any time by clicking “Manage Preferences” in the banner or “Your Privacy Choices” in the site footer.

Your privacy rights and opt-out requests

You may also submit a request to:

  • Opt out globally from the sale/sharing of your personal information and limit use of sensitive personal information
  • Opt out of the sale of your personal information for cross-context behavioral advertising
  • Limit use of your sensitive personal information
  • Request access to your data
  • Request deletion (“Right to be Forgotten”)
  • Request a portable copy of your data (“Right to Data Portability”)

To submit any of these requests, contact us using the details at the bottom of this page. [Confirm: does the live opt-out form still need to stay on this page, or should it move/link elsewhere? Keeping the request options listed is required either way — just confirming placement.]

2. How we categorize cookies on this site

We group tracking technologies into three categories:

Strictly Necessary — Always Active

These tracking technologies are necessary for the website to function and cannot be switched off in our system. You can set your browser to block or alert about these tracking technologies, but some parts of the website may not work as intended.

Functional and Analytics

These tracking technologies enable our website to provide enhanced functionality and personalization. They may also allow us to collect analytics regarding how visitors use and interact with our website. They may be set by us or by third parties whose technologies we use on our website.

Targeting

Targeting technologies, such as behavioral advertising cookies or pixels, may be set by us or by third parties. This technology is used to deliver advertisements that may be relevant to you, to limit the number of times that you see an advertisement, or to measure the effectiveness of an advertising campaign. Information collected by these technologies may be shared with third parties for their own use.

Functional and Analytics and Targeting are both off by default. Nothing in these two categories runs until you click Accept.

3. Cookies placed on this website

Below is the full list of cookies and similar technologies currently placed on the site, organized under the three categories above.

Strictly Necessary

ServiceCookieDurationPurpose
WordPress (core)wp-settings-, wp-settings-time-, wordpress_test_cookie, wp_lang, wordpress_logged_in_*Session to 1 yearCore site functionality, language and login state
WooCommercewc_cart_hash_, woocommerce_items_in_cart, woocommerce_cart_hash, wp_woocommerce_session_, wc_fragments_*, wc_cart_createdSession to 1 dayShopping cart and checkout
Wordfencewf-scan-issue-expanded-, wfwaf-authcookieSession to 1 daySite security, fraud prevention
Complianzcmplz_functional, cmplz_statistics, cmplz_preferences, cmplz_marketing, cmplz_user_data, cmplz_consented_services, cmplz_policy_id, cmplz_banner-status365 daysStores your cookie consent choices
Tawktwk_*, TawkConnectionTimeSessionLive chat support widget
WordPress Download Manager__wpdm_clientVariesLets you download catalogs/resources across pages
WoodMart (site theme)woodmart_popup_*VariesRemembers if an on-site message/popup has been shown
Visual Composervc4-templates, vc4-templates_expiresIn[duration TBD]Website builder/editor functionality — [confirm this only fires for logged-in admin/editor sessions, not general visitors; if it fires for all visitors it may need re-review]

Functional and Analytics

ServiceCookieDurationPurpose
Google Analytics_ga, ga, _gid, gat_gtag_UA1 minute to 2 yearsWebsite statistics — pageviews, traffic sources, usage patterns
Sourcebuster JSsbjs_migrations, sbjs_current_add, sbjs_first_add, sbjs_current, sbjs_first, sbjs_udata, sbjs_session30 minutes to 6 monthsTracks how visitors arrived at the site (attribution) for our own internal reporting
Wistiawistia-video-progress-*PersistentTracks whether you’ve watched embedded product/demo videos

Targeting

ServiceCookieDurationPurpose
WistiawistiaPersistentTracks actions on the site for video engagement/marketing purposes
Google reCAPTCHArc::a, rc::b, rc::cSession to persistentBot/spam prevention on forms — [note: this is primarily a security function; we’ve placed it here because Google’s own use of this data may extend beyond our site. Flag to legal if you’d rather classify this as Strictly Necessary instead.]
Google Fonts(no cookie; IP address read at request time)ImmediateLoads on-site fonts from Google’s servers, which necessarily shares visitor IP address with Google
Facebook, X (Twitter), Instagram embedsVarious, set by each platformVaries by platformSocial share/follow buttons and embedded content; each platform may use this for their own advertising purposes. See each platform’s own privacy policy for details.

Uncategorized — pending review

The scan below turned up cookies we haven’t yet matched to a specific vendor/purpose. [This needs a developer or Complianz Website Scan pass to properly classify before publishing — an unclassified list is not something we want to leave in a customer-facing legal page long-term.]

unid, keywordfailed, filebird, wpc*, keywordsuccess, keywordcorrected, copiedShortcode, storeApiCartData, klarna_amazon_modal_closed, lang, gws_unid, woodmart_wishlist_count, twk_uuid_*, _I_, wfls-remembered-*, cf_* (likely Cloudflare — infrastructure/security), tawk_has_register_visitor, previousNav, WPCP_UUID, guaven_woos_lastvisited, woodmart_recently_viewed_products, shop_per_page, tk_qs

4. Managing your preferences

You can change your cookie choices at any time:

  • Click “Manage Preferences” in the consent banner, or “Your Privacy Choices” in the site footer, to open the preference panel and adjust Functional and Analytics / Targeting on or off.
  • You can also block or delete cookies directly through your browser’s settings. Note that blocking Strictly Necessary cookies may break parts of the site (e.g., the shopping cart).

 

If you delete cookies, they’ll be placed again (subject to your consent choices) the next time you visit.

5. Browser and device-based signals

Our site responds to the Global Privacy Control (GPC) signal and to the Do Not Track (DNT) browser header where supported: if your browser sends either signal, we treat it as an opt-out of sale/sharing of your personal information for that visit.

6. Your rights

  • Request access to the data we hold about you
  • Request correction or deletion of your data
  • Object to processing, or request that we restrict it
  • Request your data in a portable format
  • Opt out of the sale/sharing of your personal information, or limit use of sensitive personal information
  • Appeal a decision if we deny a request, and file a complaint with the relevant regulator

 

See our [Privacy Policy] for full details on each of these rights, including the California (CPRA) and Oregon (OCPA) specific provisions.

7. Contact details

Peerless Umbrella 427 Ferry Street Newark, NJ 07105
Website: peerlessumbrella.com
Phone: 888-485-4900
Email: info@peerlessumbrella.com