Effective Date: July 31, 2026
Last Updated on: July 31, 2026

Introduction and Scope

Peerless Umbrella Co, Inc. (“Peerless,” “we,” “us,” or “our”) is committed to protecting privacy and providing transparency about how we collect, use, disclose, retain, and protect personal information.

This Privacy Statement applies to personal information collected through or in connection with peerlessumbrella.com, peerlessumbrella.ca, related website features and forms, customer onboarding, online payment and order-status services, marketing communications, live chat, sales inquiries, trade shows and events, and ordinary business communications with customers, prospective customers, distributors, suppliers, sales representatives, and other business contacts (collectively, the “Services”).

This Privacy Statement does not apply to employee or workforce information, job-applicant information, information governed by a separate written agreement or notice, or the independent privacy practices of third-party websites and services.

Our Services are intended primarily for business users and adult visitors. If you do not agree with this Privacy Statement, please do not use the Services. We may update this Privacy Statement from time to time. When we do, we will post the updated version and revise the “Last Updated” date above.

Contents

1. Sources and Categories of Personal Information
2. How We Use Personal Information
3. How We Disclose Personal Information
4. Payments
5. Website Accounts and Order-Status Services
6. Cookies, Tracking Technologies, and Privacy Signals
7. How Long We Retain Personal Information
8. Your Choices and Rights
9. How We Protect Personal Information
10. State, National, and Regional Disclosures
11. How to Contact Us
12. Privacy Statement Updates

1. Sources and Categories of Personal Information

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual, household, or device (“personal information”). Personal information does not include information that is lawfully made available to the general public, deidentified information, or aggregated information.

Information you provide directly. We may collect personal information when you contact us, communicate with us by email or phone, interact with live chat, register for a website account, request information, subscribe to marketing, submit a customer application, make an online payment, check order status, attend a trade show or event, communicate with a sales representative, request a catalog, or otherwise interact with us.

Depending on the interaction, this information may include:

• Name, company name, job title, business email address, telephone number, billing address, shipping address, and other business contact information.
• Website-account registration and authentication information, including company name, user contact name, email address, account credentials, and password-reset information.
• Customer-onboarding information, including legal company name, billing and shipping addresses, telephone number, employer identification number (EIN), business structure, resale or sales-tax exemption information, industry-identification information, accounts-payable contact information, sales-management contact information, and marketing preferences.
• Documents and files you submit, including resale certificates and related business documentation.
• Order, invoice, purchase-order, sales-order, shipping, drop-shipment, delivery, tracking, and payment-related information.
• Message content, chat transcripts, inquiries, product interests, and other information you choose to provide.

Sensitive information and unintended submissions. We do not request Social Security numbers, full payment-card numbers, card security codes, driver’s-license information, medical information, or other unrelated sensitive personal information through general website forms or document-upload fields. Please do not submit such information unless specifically requested through an authorized and appropriate process. Because certain fields and uploads may accept free-form information, we may inadvertently receive information that was not requested. If we identify such information, we may delete, restrict, or otherwise handle it as appropriate.

Information collected automatically. When you use the Services, we and our service providers may collect information through cookies, pixels, tags, log files, and similar technologies. This may include IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, interactions with the Services, approximate location derived from IP address, cookie identifiers, security-event data, and related technical information.

Information from business partners and other sources. We may receive information from customers, distributors, suppliers, contracted sales representatives, service providers, event organizers, and other business partners where reasonably necessary for business communications, account servicing, order fulfillment, marketing, security, compliance, or other legitimate business purposes.

Minors. The Services are intended for business users and adult visitors. We do not knowingly collect personal information from children under 13 years old, or under 16 where a higher age threshold applies. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

2. How We Use Personal Information

We may use personal information for the following purposes:

• To respond to inquiries, requests, messages, telephone calls, emails, and live-chat communications.
• To register, administer, authenticate, approve, support, and secure website accounts.
• To process new-customer applications, establish customer accounts in our business systems, verify resale or tax-exemption status, and maintain customer records.
• To process and confirm payments and associate payments with customers, invoices, sales orders, purchase orders, or other business records.
• To validate and respond to order-status inquiries and provide product, quantity, status, shipment-date, and tracking information.
• To process, manage, fulfill, ship, deliver, and support orders and business relationships.
• To provide information about our products, services, catalogs, programs, and business offerings.
• To send marketing communications, newsletters, or promotional emails where permitted by law and subject to applicable unsubscribe rights.
• To operate, maintain, secure, troubleshoot, test, and improve the Services and related systems.
• To understand traffic, usage, performance, and engagement through analytics tools.
• To detect, prevent, investigate, and respond to fraud, abuse, security incidents, spam, or technical issues.
• To comply with legal obligations, respond to lawful requests, enforce agreements and policies, and protect our rights, property, customers, personnel, representatives, and the public.
• To evaluate or complete a merger, sale, financing, reorganization, or other business transaction involving all or part of our business.

3. How We Disclose Personal Information

We do not sell personal information for money. We may disclose personal information to employees, contractors, representatives, service providers, professional advisors, and other parties where reasonably necessary to operate our business and provide the Services, including:

• Employees and internal departments, including accounting, sales, customer service, operations, information technology, and management personnel, based on business need.
• Contracted and independent sales representatives assigned to particular territories or accounts, for sales, account servicing, relationship management, and authorized marketing activities. Representatives are subject to Peerless policies and may not disclose Peerless information to unauthorized parties.
• Website hosting, content-management, database, and technical service providers that help operate, support, and maintain the Services.
• Form-hosting and workflow providers, including Jotform, that host customer applications, payment forms, document uploads, and related workflows.
• Payment processors and payment-technology providers, including Authorize.net, that process payment-card transactions.
• Website security providers, including Wordfence, that help monitor and protect the Services.
• Cookie-consent and preference-management providers, including Complianz, that help manage cookie consent, privacy preferences, and recognized privacy signals.
• Analytics providers, including Google Analytics, that help us understand traffic and usage.
• Spam-prevention and security tools, including Google reCAPTCHA, that help protect forms and website functionality from abuse.
• Live-chat providers, including Tawk, that allow visitors to communicate with us and retain chat transcripts.
• Email-marketing and communications providers, including Brevo, that help us send and manage newsletters, marketing communications, and suppression preferences.
• Embedded-content and media providers, including Wistia, YouTube, Google Fonts, and similar services supporting website display, media, and user experience.
• Shipping, logistics, and delivery providers where needed to fulfill orders and provide tracking information.
• Professional advisors, including attorneys, accountants, auditors, insurers, and consultants.
• Government, regulatory, judicial, or law-enforcement authorities where required or permitted by law.
• Parties to a business transaction involving a merger, financing, reorganization, sale, or transfer of all or part of our business or assets.

Some disclosures involving analytics, cookies, advertising, or cross-context tracking may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws even where no money is exchanged. Where required, we provide choices to opt out through our cookie-consent tool, recognized privacy signals, our privacy-request form, or the contact methods below.

4. Payments

When you use our online payment form, we collect customer and payment-related information such as company or customer name, customer number, payment contact name, email address, telephone number, invoice, sales-order or purchase-order number, and payment amount.

Our online payment form is provided through Jotform, and payment-card information is submitted to Authorize.net for payment processing. Peerless does not receive or retain full payment-card numbers or card security codes. Jotform may retain the non-card information submitted through the payment form, and Peerless receives transaction confirmations and related customer and payment details without full payment-card information.

Payment processing is also subject to the applicable privacy notices and terms of Jotform and Authorize.net.

5. Website Accounts and Order-Status Services

Website accounts. Visitors may register for a website account by providing information such as company name, contact name, and email address. We use this information to create, administer, authenticate, and secure website accounts and to support password-reset and account-related communications. Website accounts are separate from formal Peerless customer accounts and do not provide access to payment information or other customer-account records unless expressly indicated.

Order-status services. Visitors may submit customer and order-related identifiers through our order-status service. We use the submitted information to validate the inquiry and, when appropriate, display limited order and shipment information, such as product, quantity, shipping status, ship date, and tracking information.

We use administrative and technical safeguards designed to prevent unauthorized access to website-account and order-status information. Visitors may not attempt to access information they are not authorized to view.

6. Cookies, Tracking Technologies, and Privacy Signals

The Services use cookies and similar technologies to operate the websites, maintain security, remember preferences, measure performance, support live chat, display embedded content, and understand how visitors use the Services.

We use a cookie-consent and preference-management tool powered by Complianz. Depending on your location and applicable law, non-essential cookies and similar technologies may be controlled through the cookie banner or preference center. You may update cookie preferences through the websites’ cookie settings where available.

Our websites may use cookies and related technologies associated with services such as Google Analytics, Google reCAPTCHA, Google Fonts, Wordfence, Tawk, Brevo, Wistia, YouTube, Jotform, and other website-functionality tools detected or used on the Services.

Global Privacy Control and Do Not Track. Where supported by our consent-management platform and required by applicable law, we recognize and respond to user-enabled browser privacy signals, including Global Privacy Control (GPC), as an opt-out request for sale, sharing, or certain non-essential tracking. If a browser sends a Do Not Track (DNT) signal, our consent-management platform may treat that signal according to its configuration and applicable law.

Google Analytics. We use Google Analytics to help understand how visitors use the websites. Google Analytics may use cookies such as _ga, _ga_*, _gid, and related cookies. You may manage analytics cookies through the cookie-preference tool and through browser settings or tools made available by Google.

7. How Long We Retain Personal Information

We retain personal information for the period reasonably necessary to fulfill the purposes described in this Privacy Statement, comply with legal, accounting, tax, contractual, security, recordkeeping, and dispute-resolution requirements, and enforce our rights. We may retain information longer when subject to a legal hold, active dispute, security investigation, or other lawful exception.

Our general retention criteria include the following:

8. Your Choices and Rights

Depending on your location and applicable law, you may have the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion, object to or restrict certain processing, request a portable copy, opt out of certain sales, sharing, targeted advertising, or marketing communications, withdraw consent where processing is based on consent, and appeal certain decisions.

Marketing emails. You may unsubscribe from promotional emails through the unsubscribe link included in those emails or by contacting us at info@peerlessumbrella.com.

Cookie preferences. You may manage cookie preferences through the cookie banner or preference center. You may also control cookies through browser settings. Blocking certain cookies may affect functionality.

Privacy requests. You may submit a privacy request through our Jotform-hosted privacy-request form, by emailing websiteadmin@peerlessumbrella.com, or by calling our toll-free number at 1-888-485-4900. You may access the privacy-request form at https://form.jotform.com/262116828778065.

We may ask for information reasonably necessary to verify your identity, authority, and relationship with Peerless. We will use information submitted in connection with a request only to verify, evaluate, document, and respond to that request, except as otherwise permitted by law.

Appeals. If we deny a request in whole or in part and applicable law provides a right to appeal, you may appeal by replying to our decision or contacting the Privacy Office with the subject line “Privacy Appeal.”

9. How We Protect Personal Information

We use reasonable technical, administrative, and physical safeguards designed to protect personal information. These safeguards may include access controls, account-management procedures, encryption where appropriate, security monitoring, malware protection, backup and recovery practices, incident-response procedures, workforce policies, service-provider review, and other measures appropriate to the nature of the information and related risks.

However, no website, system, storage environment, or method of transmission is completely secure. If you believe information provided to us has been improperly accessed, used, or disclosed, please contact us promptly.

The Services may contain links to, plugins from, embedded content from, or forms hosted by third-party websites or services. These third parties operate independently and have their own privacy practices. We encourage you to review their privacy notices before using or interacting with those services.

10. State, National, and Regional Disclosures

a. Nevada Residents

Nevada residents may submit an opt-out request regarding the sale of certain covered information by using the methods in the How to Contact Us section. We do not currently sell covered information for monetary consideration as described under Nevada law.

b. California Shine the Light

California residents may request information about certain disclosures of personal information to third parties for their direct-marketing purposes under California Civil Code sections 1798.83–1798.84. To make such a request, please use the methods in the How to Contact Us section.

c. California Privacy Rights

This section supplements the rest of this Privacy Statement for California residents. For purposes of this section, “personal information,” “sensitive personal information,” “sell,” “share,” and related terms have the meanings given under the California Consumer Privacy Act, as amended.

Categories collected. During the preceding 12 months, we may have collected the following categories of personal information:

Sensitive personal information. We do not intentionally collect or use sensitive personal information for the purpose of inferring characteristics about individuals. Please do not submit sensitive personal information through general forms, chat, or document uploads unless specifically requested through an authorized process.

Sale or sharing. We do not sell personal information for money. Depending on applicable law, our use of certain analytics, cookies, pixels, or similar technologies, or certain disclosures to business partners or representatives, may be considered a “sale,” “sharing,” or processing for targeted advertising even where no money is exchanged. You may submit an opt-out request through our cookie-preference tool, a recognized browser privacy signal such as GPC where supported, our privacy-request form, or the contact methods below.

California rights. California residents may have the right to:

• Know the categories and specific pieces of personal information we have collected.
• Know the categories of sources, purposes, and categories of third parties involved in collection, disclosure, sale, or sharing.
• Request deletion, subject to legal exceptions.
• Request correction of inaccurate personal information.
• Opt out of sale or sharing.
• Limit use or disclosure of sensitive personal information where applicable.
• Not be discriminated against for exercising privacy rights.

California residents may submit requests through our Jotform-hosted privacy-request form, by emailing websiteadmin@peerlessumbrella.com, or by calling 1-888-485-4900.

Authorized agents. Authorized agents may submit requests on behalf of California residents. We may require proof of authorization and may also require the resident to verify their identity directly with us, as permitted by law.

d. Canadian Residents

For Canadian residents, “personal information” generally means information about an identifiable individual. We collect, use, disclose, retain, and protect personal information for the purposes described in this Privacy Statement. Business contact information used solely to communicate with an individual in relation to their employment, business, or profession may be treated differently under applicable Canadian law.

Peerless is based in the United States. Information collected through peerlessumbrella.ca and our other Services may be transferred to, processed, and stored in the United States and other locations where our service providers operate. Information may therefore be subject to the laws of those jurisdictions and to lawful access by courts, law-enforcement authorities, or other government authorities.

Canadian residents may contact us to request access to or correction of personal information, withdraw consent where applicable, or raise a question or complaint about our privacy practices.

e. Other International Visitors

Peerless is based in the United States and does not intentionally market the Services to individuals in the European Union, European Economic Area, United Kingdom, or Switzerland. Visitors outside the United States may have additional rights under the laws of their jurisdiction. Where such laws apply to our processing, we will respond to requests as required by applicable law. Information may be transferred to and processed in the United States and other locations where our service providers operate.

11. How to Contact Us

Please direct questions, complaints, concerns, privacy appeals, or privacy-rights requests to:

Primary contact: info@peerlessumbrella.com

Privacy requests: websiteadmin@peerlessumbrella.com

Toll-free phone: 1-888-485-4900

Privacy-request form: https://form.jotform.com/262116828778065

Mail:

Peerless Umbrella Co, Inc.
Privacy Office
427 Ferry St
Newark, NJ 07105

We will review and respond to privacy requests as required by applicable law. We may take reasonable steps to verify identity and authority before granting access, correcting, deleting, or otherwise processing a request.

12. Privacy Statement Updates

This Privacy Statement may change from time to time. We will post any updated Privacy Statement on the applicable website, and each version will be identified by the effective date and last-updated date displayed at the top.

What has changed:

• July 31, 2026 – Expanded the Privacy Statement to cover peerlessumbrella.com, peerlessumbrella.ca, customer onboarding, website accounts, order-status services, Jotform-hosted forms, Authorize.net payment processing, resale-certificate uploads, contracted sales representatives, Canadian cross-border processing, detailed retention criteria, and updated California privacy-request methods.
• June 17, 2021 – Initial Release.